Distributed Gaming. Elevated.
We Raise the Bar.
United Gaming Advisors delivers strategic consulting for operators, retail locations, regulators, and advocates of distributed video gaming — combining operational expertise with legislative insight to unlock success in both live and emerging markets.
Expertise - for all areas of Distributed Gaming
United Gaming Advisors is led by Chris Schink, a distributed gaming executive with over 15 years of industry experience. Since the launch of Illinois’ Video Gaming Act in 2009, Schink has played a central role in building and scaling one of the state’s largest VGT operations — a business that generated over $100 million in annual revenue. Leadership roles have included Director of Sales, Director of Marketing, Vice President of Gaming Operations, and General Manager. This experience spans every phase of distributed gaming, from securing location agreements in new markets to enhancing performance within mature, high-volume operations.
Who We Help
Gaming Operators
Slot analytics & mix optimization
Revenue enhancement strategies
Loyalty programs & player retention
Marketing & acquisition tools
Gaming floor & area design
Cash handling & security protocols
Operational best practices
Retail Operators (Taverns, Truck Stops, Gaming Establishments)
Use Agreement Contract Negotiations
Game Mix Negotiations
New Operator Selection Assistance
Regulators, Trade Groups & Market Entrants
Legislative & regulatory strategy
Model language & framework development
Market revenue forecasting & impact analysis
Stakeholder education & perception management
Public testimony & white papers
Case studies from successful markets
Lobbyist & association partnerships
Our Services
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Use Agreement Contract Negotiations
Are you coming to the end of your initial video gaming use agreement with your operator? Trying to determine who to switch to is a difficult negotiation without actually having experience as an operator. We have experience as Director of Sales and General Manager for a gaming operator and can help you get the best deal from the best operator!
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End-to-End Market Entry Consulting
Are you new to distributed gaming or considering starting or funding an operator? We offer complete financial breakdowns and projections of potential opportunities. Whether you’re looking to enter as a startup or acquire an existing route we can provide a full analysis and review of your opportunity.
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Legislative & Regulatory Strategy
Do you own a business in a jurisdiction considering regulated video gaming but struggling to get over the finish line? With years of experience on both the video gaming side and casino gaming we can help distinguish reality from fiction and assist your association to receive state approval.
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Slot Analytics & Product Optimization
Curious if your games can earn more but are concerned about turning players away, losing play or players altogether? United Gaming Advisors can review your performance and market and help make an informed decision.
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Market Analysis & Revenue Projection
We have generated statewide revenue projections for entire new markets as well as individual businesses trying to determine if market entry is right for them. A custom proforma analysis of your potential performance on both a micro and macro level are valuable modeling tools provided by United Gaming Advisors.
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Player Acquisition & Loyalty Design
Investing in loyalty clubs and player acquisition is an expensive endeavor. Our years of experience entering new markets, creating loyalty products, and acquiring/retaining new players can help build your product and roadmap.
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Sales Enablement & Route Development
Selling into the regulated video gaming space and doing it ethically and with integrity are not always easy in such a lucrative business. Our team has taken a startup to exceed $100m annually and can help you build a plan and coach your team to success.
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Security & Cash Handling Protocols
Distributed Gaming is a cash intensive operation. Additionally, the volume of cash and collections is unparalleled in the cash handling space. We have experienced and overcome a variety of challenges in an ever changing space and can help enhance your protocols and operation.
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Gaming Area Layouts & Floor Optimization
Retail operators deal with constant performance challenges in market that continues to experience saturation. Enhancing your gaming area is the best path to sustained success.
Book a Call
Get the most out of your Gaming Operation
Let us do all the negotiating with your operator.
You’re the House…you should always win.
Featured Expertise
Video Gaming Contract
Negotiation
The best way to get the best deal from your terminal operator is to partner with United Gaming Advisors. We ran one of the largest and most successful operators in the business. We know the financials on what an operator can do based on your revenue.
Our model is to solicit offers from all the top operators, consolidate them, interview the operator on how they plan to handle your account, and make a recommendation. You, as the business owner pays nothing as we act on your behalf as your sales agent and Other Interested Party.
Our fee structure to the Operator who wins your business is a flat rate regardless of the term of the agreement so you have the peace of mind to know we are fighting on your behalf regardless of how long the contract is.